It doesn't get much clearer

If you look through Steiner binoculars, you can feel the passion and the fascinating success story behind the long-established company, founded in 1947 by Karl Steiner. Today, the business has 150 employees and is a renowned international company. Steiner-Optik is active in a total of 65 countries around the world. For more than 60 years, the name Steiner-Optik has been synonymous with highest-quality precision and craftsmanship from the city of Bayreuth. The goal of making perfectly engineered binoculars that inspire people to enjoy their experiences to the fullest accompanied Karl Steiner throughout his life. His son, Carl Steiner, continued to pursue this goal, which is still the company's guiding principle today. Steiner binoculars stand for optical innovation and embody the highest quality in workmanship.

Steiner-Optik offers a broad range of products in the fields of hunting, marine/water sports, outdoor and bird watching. From beginner's models to professional glasses, they are the optimum binoculars for every user.

Steiner-Optik in Bayreuth continuously pursues maximum quality and trendsetting developments. The company philosophy is founded on dependability and enduring quality; not just for our customers, but for our partners and employees as well. The company’s success is based on an unchanging set of values, family tradition, keeping production at home in Germany, creating new jobs, training qualified personnel and investing in research and development. The labels “Made in Germany” and “handmade by Steiner-Optik” represent first-class technology that lasts. Steiner binoculars stand up to even the toughest conditions. No pair of binoculars leaves the factory without undergoing a level of functional and material testing that is unmatched in the industry, which guarantees optical brilliance and product functionality. Our standards are constantly redefined in an ongoing effort to perfect the quality of Steiner products.

That is exactly why Steiner is a world market leader in professional high-quality binoculars. The factory in Bayreuth is one of the world's most advanced production and research sites for binoculars today. Investments totaling millions of euros in the Bayreuth site ensure the human and technical resources needed for continued success in the future. Steiner is the only company in the industry that specializes solely in binoculars.

Steiner-Optik was recently acquired by the Beretta Group and is now part of the Beretta family. The Italian weapons manufacturer Beretta is the oldest maker of weapons in the world. Weapons have been produced in the Italian Gardone Val Trompia since 1526. Among other companies, the Beretta Group also includes Benelli (Italy), Uberti (Italy), Sako, Tikka (both Finland) and Burris (USA).

Steiner binoculars are the first choice of anyone who does not want to compromise on quality.